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A survey is a procedure for testing a claim about a property of a population. Surveys are among the most common research methods, and can be designed to answer different types of questions by asking different sets of questions. For example, surveys may use demographic or psychographic data to test hypotheses about sociological phenomena such as sex differences in behavior. The main steps in survey design are: – Defining the population and setting goals for sampling size, sample type (population or subgroup), and geographical scope. – Creating a questionnaire that determines what information to gather from respondents. This may include asking open-ended questions such as “What do you think is most important about this issue?” followed by specific closed-ended questions such as “Do you support raising taxes on wealthy people?” – Determining an appropriate method of distributing questionnaires, including selecting between mail surveys, e-mail surveys, Internet web surveys or phone interviews. All methods have advantages and disadvantages depending on topic of research (ease of reaching those surveyed; response rate). Mail typically produces higher rates


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