
Alex home furniture has many things that have been overlooked and misunderstood. I can see the potential behind this to become something that you know you need to buy.
I’m a fan of the idea of having some stuff that people don’t see as a necessity (and therefore can’t afford) because it’s a status symbol. The idea of having some stuff you have to add to your home so that you can stand in front of your favorite TV at night without having to unpack your luggage is a powerful one.