When it comes to marketing, there are a lot of ploys out there. Some are good, some are bad. The key is to figure out what your customers are after.
That means figuring out what your customers want and how to serve them. And then figuring out what your competitors are doing in response.
When we talked about this in our Google Hangout, there were a lot of things to consider.
Here’s a list.
The most important one is getting your customers to be more creative in their marketing. For instance, when we talked about the new Deathloop trailer it was clear that this is an area where the developers wanted to be creative. The trailer is full of cool things, like a special camera that can capture images from the ocean in real time.
We also talked about the fact that it’s about time-looping. Most of Deathloop’s puzzles are solved by solving time loops, but that’s not the only way to solve them. It’s also possible to solve them in other ways. We’ve talked about the potential for some of the quests to be solved via time-looping.
Its also easy to think that because there are so many cool things in the trailer, they must be the reason for Deathloop’s success. But if you look closer at the trailer you’ll see that the developers have done their homework, making sure they can appeal to the most important user groups. These include the video game enthusiasts, gamers, and gamers who love gaming and want more content in their gaming lives.
Again, I’m not saying that Deathloops story isn’t good, but the developers have done a good job at creating a trailer that will appeal not just to those who play games, but to gamers who are interested in gaming and want something new and exciting.