I am a huge advocate of marketing on a value-based basis, especially in regards to marketing to Millennials. Millennials are the most educated generation since WWII. Millennials are also the most diverse generation to date. Because of this, they will have a lot more opinions than the previous generations.
However, value-based marketing is also not an all-or-nothing proposition. When we are discussing a product that is not exclusively about a certain demographic, we can still do a good job of building a relationship and building trust with that demographic. The problem with a lot of value-based marketing, however, is that it’s not really that easy. Because of the demographics of millennials, there will likely be more than one opinion on the most popular products that people use.
The trick is building a relationship so that you can gauge the effectiveness of your marketing. A great example of this is the recent ‘Hands up, don’t shoot’ campaign: it was created by a group of people who had very different opinions on the policy, but they built a strong relationship with each other and worked really well together.
The best marketing strategy is to simply create a problem that people are having or are going to have in their lives. This is especially true when it comes to something as niche as online dating because you’re going to be faced with the same problems over and over again. The problem is that the best way to build a relationship with someone who is looking for a relationship is to have a relationship with them.
I think what’s really great about value-based marketing is that it forces you to be more direct about who you’re selling to. The more you can define exactly what you’re selling and what you want your audience to be doing or thinking, the better off you’ll be. People can’t define you if they don’t know who you are, and the same is true for marketing.
I think there are two types of people in marketing. Those who simply identify what they sell, and those who say they want to be a part of the larger marketing plan. Those individuals that say they want to be a part of the marketing plan are often the ones that are least likely to agree with you. In fact, I think its one of those things that makes me want to make marketing a little easier on all of you.
Value-based marketing is a term that has been around for a long time. But most businesses (and most people) use it to mean selling something for a certain value to a customer. For example, if I go into a restaurant and ask for a meal, I could say I’m looking for a meal for $25. Is that something I should consider? Well, I can say I’m looking for a meal for $25 because I’m looking for a $25 meal.
I think the concept is great. But it is a little bit difficult to explain in the current language.
I think value-based marketing really does have a place in the world. There are some people who just don’t feel they have enough to give, but they still want more. For instance, I’m not a big fan of giving a car a 50-dollar value, but I know people who are. A car’s value is determined by how much it would cost to buy someone a house for the same amount of money.
Yes, we have plenty of people who do not have enough to give. And we have plenty of people who would love to give more, but can’t. However, we also have plenty of people who would love to give a lot more. These are the people who are most affected by “value-based marketing.” They are the people who need to get more of a return on their investments.