When you need to get the word out about a new product, promotion, or service, you have to determine a smart and effective advertising method. The signboards are the best ways to appeal to potential customers. Building a great image for the brand is essential to ensure that you are creating the much-needed hype for the product or the brand.
Although the options are endless, you have to stick to a few things that will help in enhancing the impact of the signs.
1. Keep the message short
You will be all excited to share every detail about the new product or service that you will be launching soon. But the signboard is not the right place to show your excitement. You have to contain the excitement and share only the basic necessary details on the signs to make sure that people will have the curiosity to visit the store and check out the newly launched products.
As a rule of thumb, you have to restrict the size of the message. The drivers on the road won’t be able to finish reading the message. It’s generally the best idea to limit the message to a line or two. Whatever you want to convey, say it within five words.
2. Don’t miss out on call-to-action
You are certain of the yard signs because you want the potential customers to act after reading the message. Naturally, there should be a clear call to action on the sign. Tell the readers what they can do exactly once they have read it. For instance, a phrase like “Call us now” with the phone number of the company beside it will be the best way to trigger people to call you up immediately for further information.
Many companies write, “For more details, visit (website link).” This is again a great way to let people know that you have a website for official interaction and conveying the right message.
3. Legible signs
Although this sounds obvious, but often you overlook the design process and end up selecting a font style that is very beautiful but not at all legible from a distance. People will get hardly a second to read the message if you don’t make it legible with bigger font size. No one will be able to decipher the message. Hence, the entire campaign will be in vain.
Try using the legible signage process instead to ensure that people can read it from a distance, even within a fraction of a second. You may be surprised to know that a letter height of 9” can be too small for traffic moving at a speed of 35mph. Make the decisions as per the guidance of the designing company.
Selecting the right guide
The above factors must certainly indicate that the appropriate guidance is absolutely mandatory if you want to succeed in the promotional campaign. Your sign must be interesting, eye-catching, legible, and precise to generate maximum curiosity in the target niche.
The right designing company will input all the elements that contribute to making a great signboard.